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How important are financial records, financial forecasts and financial goals?

Extremely important! As a small business owner, you must be able to acquire the financial status of your business in a matter of minutes. In a large corporation, the CEO merely calls the CFO, who merely calls the controller, and the exact financial position of the company is presented at that moment. Most of us do not have that luxury! If you are trying to run an effective and efficient small business and do not have computerized accounting, now is the time to invest in it. I have found that QuickBooks is not only the most cost-effective small business accounting package, but certainly the most efficient. I also work closely with an accountant - we do the work, and then simply drop off a disk every quarter for them to review. Again, if you want to succeed as a business, you must act like one.