FREE Marketing Tips

» What is the difference between a marketing plan and a business plan?
» How important are financial records, financial forecasts and financial
   goals?

1. What is the difference between a marketing plan and a business
     plan?

The marketing plan is usually a segment of the business plan, though it is commonly used as a stand-alone document. The marketing plan identifies the business's target market (client base) and isolates specific goals and courses of action needed to achieve those goals. more »

2. How important are financial records, financial forecasts and
     financial goals?

Extremely important! As a small business owner, you must be able to acquire the financial status of your business in a matter of minutes. In a large corporation, the CEO merely calls the CFO, who merely calls the controller, and the exact financial position of the company is presented at that moment. Most of us do not have that luxury! more »